A Secret Society is Now Fizzing

Fun article about a secret society of seltzerheads. Here’s an excerpt:

It’s a closed Facebook group that’s been around since 21 November 2014, and it’s composed of more than 3,100 members from around the world. Within the group, its members offer and ask for tips on where to find sought-after flavors and brands (the Polar seltzer’s seasonal flavors are always a huge hit – right now, everyone is on the hunt for its Blood Orange Lemonade, Starfruit Lemonade and Strawberry Lemonade Seltzer’ade flavors), share selfies and videos of themselves trying new kinds of seltzer for the first time (called “seltzies” and “fizzeos”, respectively), and discuss other aspects of their lives through the lens of the drink that has brought them all together.

The Guardian / Fizzing News


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